Business lessons from theleader in the multibilliondollarscrapbook industry

It's a classic American success story: CherylLightle, once an unemployed single mom,goes on to become the cofounder of one ofthe most successful direct selling companiesin the United States. Creative Memoriesreveals the 10 guiding principles she used tocreate her scrapbooking empire, teachingreaders how to use these principles toachieve success in their own lives. ThroughLightle's inspirational story, combined withher proven business strategies and leadershiplessons, this motivational book gives readersthe tools they need to:

• Maintain continual business andpersonal growth
• Preserve integrity and credibility
• Communicate clearly and concisely
• Define their own leadership styleand direction
• Protect their relationships withtheir customers